Welcome to my online portfolio. The first four sections — the hero, the magician, the warrior and the wise one — provide examples of what archetypal expression within a brand looks like. The "explore" section at the bottom of this page provides examples of my work by category. 

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Nuanced and subtle, archetypal meaning infuses a brand with relevance on a deep emotional level. The archetype serves as the guiding star for every expression of your organization, synchronizing your offering and messaging to present a consistent brand identity.

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Compelling visuals capture attention. A relatable story begins the journey. Archetypal stories resonate with the true driver of behavior — the human heart.

The heart wants what it wants.