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client-centered archetypal branding: how does it feel to do business with you?
in person
They are easy to talk to and seem genuinely interested in understanding my needs
They give me clever things I'll keep, use and re-use — pleasantly reminded of them
web
They welcome me and make it easy for me to get around and find what I need
They give me something worthy of my time — making my day brighter and easier
phone
It feels like there's nothing more important to them right now than talking to me
public relations
They tell me what I need to know promptly and clearly like a trusted friend
events
They bring people together in enriching ways that are fun to share with others
social media
They reliably give me something I look forward to experiencing and sharing
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