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the hero: aspiring
The hero aspires to do what needs to be done no matter the cost — with courage, selflessness, endurance, and an insatiable passion for brilliance.
corporate brochure: responsible investing
The hero is aware of his impact on the world, including the shadow cast as a result of doing business — a metric that must weigh in when determining true success. Primum non nocere — first, do no harm — isn't just about medicine but must also apply to the impact all business operations have on our world.
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